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What is Schizophrenia

Chapter by chapter guide Introduction What is Schizophrenia Studies on the Disorder Treatment Options The Success of Treatment Options Conclusion Reference List Introduction Many distinctive mental issue that have been found in the clinical world will in general beset individuals in this way influencing their everyday exercises. Mental scatters come in various manners. Simultaneously, they are handled in various ways that can be depicted as the best in the present-day universe of medicine.Advertising We will compose a custom research paper test on What is Schizophrenia? explicitly for you for just $16.05 $11/page Learn More Some mental issue can be portrayed as procured while some can be depicted as hereditary relying upon their sign in the individuals. The treatment and the board of these clutters additionally change, with a portion of the scatters being treatable and dispensed with totally while some must be controlled yet not wiped out. Various methodologies are utilized when mana ging mental scatters. Truth be told, albeit various individuals can be determined to have a similar issue, they will give various indications independently and thus the end that mental issue show various markers that make up a specific issue when assembled. As the investigation uncovers, one such issue that can be depicted as intricate is schizophrenia as a result of the various ways it shows in person just as the various structures it distresses its casualties. What is Schizophrenia as an ailment or mental issue has been in presence for an extremely significant time-frame, as long as people have existed. Already, the order of psychological sicknesses was poor to the point that practically all dysfunctional behaviors were lumped together without attempting to sift through them (Sullivan, 2003, p. 1187). Route back in the year 1911, a Swiss specialist called Eugene Blair instituted the name schizophrenia from two Greek words, ‘schizo’, which means split, and the word â⠂¬Ëœphrene’, which means mind, and thus the term schizophrenia that implies a disengaged mind. The malady comes in various structures by displaying various qualities explicit to an individual case. Much of the time, an individual would display at least one of the accompanying attributes, which are pointers to the illness. They incorporate daydreams, which are abnormal and unreasonable convictions that go on in an individual’s mind in that they will in general observe things that others are not seeing (Lilienfeld et al. 2010). The signs likewise incorporate becoming aware of sounds others can't hear, and some weird convictions that something will happen to the people in question. The psyche of the individual causes them to have anomalous an inclination about their general condition. They additionally have visualizations, which will cause them to have a response of the nearness of things that are really not there. For this situation, individuals will hear voices that are simply in their psyches, smell things that are not there, or potentially have various tastes based on what is normal (Sullivan, 2003, p. 1189).Advertising Looking for inquire about paper on brain science? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The people will likewise display peculiar conduct when seen by typical individuals. The conduct that can be depicted as uncanny. Now and again, the people will have an exceptionally unsystematic discourse in that a develop individual won't have the option to offer a reasonable expression because of their blending of various words. The discourse of a develop individual for this situation can be depicted as that of a little kid who is figuring out how to talk. A few types of schizophrenia accompany incoherent and seriously decreased subjective capacities in that casualties lose the majority of their intellectual capacities (Lilienfeld et al. 2010). Actually, they can't along these lines do an y valuable thing. At times, the individual won't be in a situation to do anything without being told on what do and how to do it. On the off chance that the casualties have stepped up and accomplish something, they will preclude a few stages, which make whatever they are doing seem odd (McGlashan, 1988, p. 516). Signs fluctuate from one individual to the next just as seriousness of the condition. A few people can be portrayed as being in a perpetual condition of the condition while others will waver between being completely typical and experiencing episodes of the malady. Schizophrenia strikes its casualties in their late immaturity or in their beginning times of adulthood in spite of the fact that it is likewise known to strike whenever of an individual’s lifetime. The genuine reason for schizophrenia has never been pinpointed to date. In any case, specialists are taking a shot at a hypothesis that directs it toward be an outcome between organic inclinations, which are hered itary in nature and the earth in which one grows up (Daly, 2013, p. 716). This case is the line of research that analysts are gradually creating with the conviction that it will offer responses to the topic of its starting point. Another reason for schizophrenia can be medicate misuse. Impacts of medication misuse can prompt the disability of the intellectual elements of the mind in that the casualty will begin acting anomalous because of pipedreams and daydreams. Pregnancy has additionally been recorded as another reason for schizophrenia, with various components during a woman’s pregnancy going about as a trigger for the equivalent. Schizophrenia comes in various levels to such an extent that a few sorts of schizophrenia can be portrayed as intense while others can be depicted as mellow (Sullivan, 2003, p. 1189). Individuals with schizophrenia can have clear minutes in that occasionally they are completely ordinary with their psychological capacities being acted all togethe r. Notwithstanding, in some different occasions, they are very schizophrenic.Advertising We will compose a custom research paper test on What is Schizophrenia? explicitly for you for just $16.05 $11/page Learn More Studies on the Disorder Scientists have directed diverse significant examinations over the world as they attempt to locate the fundamental driver of schizophrenia just as answers for the issue. The greatest test that numerous examinations have confronted has been the failure to stick point precisely what causes the issue since finding the reason would prompt better answers for the issue. The indication of the ailment is the thing that makes it a major test to specialists who are attempting to locate its precise reason. One of the difficulties is that schizophrenia has such a significant number of various side effects. For this situation, just when they are assembled that the individual can be appropriately analyzed as experiencing the malady (Meltzer, 2002, p. 280). Along these lines, explore in the field of schizophrenia is wide because of the width with which the schizophrenia issue comes. Each examination has been limited to a particular issue that the analysts believe is the reason or they think may lead them to an answer. Expansive Institute of Harvard, the MIT, and the Massachusetts General Hospital have led one of the significant examinations on schizophrenia under the initiative of Mark Daly. The point of the investigation was to locate the hereditary contrast between individuals experiencing schizophrenia, bipolar infection, and other unaffected individuals. The investigation required more than 10000 individuals experiencing schizophrenia, 7000 individuals experiencing bipolar, and countless unaffected individuals. The examination was intended to limit hereditary contrasts between the three gatherings as a method of pin pointing the hereditary attributes related with schizophrenia. The examination found 10 hereditary hazard factors that are exceptionally connected with schizophrenia and bipolar issue. Moreover, it likewise found three explicit qualities that are associated to be the reason with the two maladies (Daly, 2013, p.730). The examination was intended to locate a typical connection among schizophrenia and qualities, which are generally transferable from one posterity to the next. Another examination on schizophrenia, which is one of the numerous investigations on a similar infection, was to discover the connection between the sickness, hereditary characteristics, and nature. The investigation found that the heritability obligation of schizophrenia was 81%, which implies that schizophrenia is an exceptionally heritable infection emerging because of hereditary characteristics that can be acquired. 11% of the issue in casualties was ascribed to normal and shared condition. The examination came out with a resolution that schizophrenia is profoundly affected by qualities and the earth in spite of the fact that it doesn't show the reason for the infection. The examination just strengthens past hypotheses that direct the causes of schizophrenia toward the two qualities and the earth (Daly, 2013, p. 735). Another investigation by McGlashan (1988) found that schizophrenia, as a psychological malady can be ceaseless to the degree that its belongings become more regrettable corresponding to those of other known major mental illnesses.Advertising Searching for examine paper on brain research? How about we check whether we can support you! Get your first paper with 15% OFF Find out More In these discoveries, schizophrenia can prompt expanded dangers of self destruction in its casualties, occurrences of physical wellbeing, and instances of mortality. As per McGlashan (1988), the infection moves into the open after a time of between 5-10 years after its indication implying that it can stay unnoticed in a person for quite a while, as it creates before it comes out clearly (p. 520). The investigation finds that drawn out examinations on the malady so far have not concocted any end on the historical backdrop of treatment of the infection, implying that the treatment of the ailment has not been finished up as powerful. Studies on the confusion can be depicted as ceaseless on the grounds that no legitimately convincing examination has been made up until now. Various hypotheses on the ailment keep on being contemplated while new speculations likewise come up simultaneously to attempt to discover an answer. Along these lines, any data so far being utilized in the field can't be depicted as convincing, however as a feature of a constant stu

How to Best Manage Your Time as Entrepreneur

How to Best Manage Your Time as Entrepreneur Time management is one of the key skills entrepreneurs need to manage. When starting a new venture, there are a million things that need to be done and only 24 hours in the day, so effective time management plays an important role in determining how much gets done. © Shutterstock.com | Champion studioIn this article, we examine 1) reasons for bad time management, 2) learning to manage your time: tips, and 3) learning to manage your time: tools.REASONS FOR BAD TIME MANAGEMENTDistractionsDistractions come in all shapes and sizes. It could be something as simple as not having a specific work space, which means you’re putting up with noise or other people that distract you from work. It could be social media and the constant pull that makes people check their email and messages every few minutes.When we give in to distractions, we’re taking our attention away from the important task at hand. Deliverables are no longer met, and the day gets wasted in a never ending litany of checking emails, replying to texts, and you cannot get a good rhythm going to achieve anything.According to a study by Clifford Nass et al. at Stanford, “multi-taskers” are much more likely to get distracted than those people who complete one task at a time.“They’re suckers for irrelevancy…everything distracts them.” Multi-taskingAs mentioned earlier, multi-tasking can actually program your brain to get distracted much more easily. But multi-tasking may not be the boon many entrepreneurs think it is.When you perform multiple tasks that each require some of the same channels of processing, conflicts will arise between the tasks, and youre going to have to pick and choose which task youre going to focus on and devote a channel of processing to it, says David Meyer, a cognitive scientist who has been at the forefront of research on how the brain deals with multi-tasking.What his work has revealed is that the human brain is incapable of processing two streams of thought at the same time. It cannot simultaneously address two different actions, the way a computer can, making “true” multi-tasking impossible.You might think that this isn’t true for you, but even when you’re talking on the phone and writing a list of things down, you’re a ctually switching between the two tasks. You cannot do both tasks at the same time. Meaning, you cannot carry out a conversation and make a list at the same time without compromising on one of them. ProcrastinationProcrastination itself is caused by many different factors: being distracted, not prioritizing, indecisiveness, fear and avoidance, or confusion. Everyone is given to procrastination, and sometimes it can be good to put a task off to handle it another day â€" after you’ve had some time to ponder over it. But habitual procrastination can result in nothing getting done, day after day. Endless Lists of To-DosWhile lists can help prioritize the day, endless lists do the opposite. You know what that looks like. A list so long that nothing ever gets done.Making lists is not difficult. The challenge lies in making lists that help you tackle tasks instead of making them overwhelming. The tools you use, and the way you manage each list can help make or break your day. Never endin g lists can be a huge waste of time, not only while you’re making them but also while you’re trying to figure out how to get through them. Badly Planned DaysIt takes time to figure out the most effective way to utilize your day. Most people spend their entire day taking care of things as they come up, burning out before mid-day and while not having had a chance to address any important tasks. This is the result of not setting yourself up for success by planning your day out in advance, prioritizing the important tasks and taking care of them while you’re still fresh.In  CEO Logic: How to Think and Act Like a Chief Executive, C. Ray Johnson summarizes:Prioritizing is the answer to time management problems not computers, efficiency experts, or matrix scheduling. You do not need to do work faster or to eliminate gaps in productivity to make better use of your time. You need to spend more time on the right thingsLEARNING TO MANAGE YOUR TIME: TIPSPrioritizeHow you prioritize your day, or your to-do list, depends largely on your perception of what is more important. No one can tell you how to prioritize your time, and many people have to work this out for themselves. However, most people will agree that you can easily divide most tasks into three lists: urgent important, important but not urgent, and neither important nor urgent.Keeping this in mind, you can start planning your day around your priorities. Make sure your to-do list first addresses the urgent important tasks, then those that are important but not urgent, and the fillers in your time can be the tasks that are neither urgent nor important (although some of these can be easily delegated).Complete the most important tasks firstHow many people start their day by checking their email, reading the news, and spending time catching up on social media? Most of us. Unfortunately, most of these tasks are not priority A in your list of things to do. The first you do, when you workday starts, should be wha tever is most important to accomplish that day. If it’s writing a blog-post, then you should do that before you start catching up on news. Whatever the task, take care of it before you get bogged down or distracted by less important things.Block off time for difficult tasksLet’s say you have to spend a considerable amount of time thinking about a new company structure. This is something that is extremely important, yet most people will not think to schedule time off for this in their calendar. By blocking off X amount of time in your calendar for an important or difficult task, you make sure to address it on time and give it the time it deserves. You sometimes have to schedule appointments with yourself, where all you do is think or plan, to make sure you keep moving ahead in your career.Schedule time for interruptionsWho hasn’t gotten a phone call in the middle of their day? Or had to talk to an employee about something that wasn’t previously planned in the calendar? Schedu le time for interruptions during your day by setting aside one or two hours when you plan to return phone calls, answer emails, or deal with colleagues and employees without being dragged away from something important.Address similar tasks togetherHave sales emails to send? Draft and send them together. If you have writing to do, set aside a block of time to do all the research together. By grouping together tasks that need to be done in the same way, you save time. You’re thinking along the lines of let’s say sales emails, so by adding other similar tasks you’ll get everything done much faster because you’re already thinking about sales and how to improve sales emails. This means you don’t have to re-orient your mind back to sales later in the day or week if you take care of all similar tasks now.Plan aheadThink ahead. Not just for long-term planning, but also prioritizing your week or day. On Friday, figure out the deliverables for the coming week, and write down a list of things you want to get done. Every night, between Monday and Thursday, sit down and plan the next day’s three most important deliverables. This way, you come into work knowing exactly what needs to be delivered that day, so you can get right to it.Plan around your energy levelsSome people are best suited to taking care of creative tasks early in the day. Others like to address them when they’ve had time to settle into the day. Figure out when you’re at your best, in terms of how much attention you can give work. Maybe you work best after you work-out, or after you’ve had your morning coffee. Maybe you work best at night. Plan around your energy levels and get the most out of your day.DelegateDelegating tasks that are priority three on your lists (not important and not urgent) is an effective way of getting more time back in your day. Besides these tasks, there might be other repetitive administrative things you can hire a virtual assistant for. Make a list of all you do i n your work day, and make a list of all the things someone else can take care of (if trained properly). Then take out some time to train someone to take care of these things for you.[slideshare id=30843946doc=timemanagementessentials-140205053603-phpapp01]LEARNING TO MANAGE YOUR TIME: TOOLSTo-Do Lists: Any.DoA multi-platform award winning to-do list app, Any.do allows you to create tasks, add deadlines, add location based reminders and even share lists with people. The interface is easy to use, and you can even dictate your to-do list. The app is available on Android and iOS, but you can also download a Chrome extension, or use the web interface (all of which are synced seamlessly). Free to use, but you can add additional features in the premium version. Any.do also works from within Gmail, allowing you to add tasks directly from the Gmail inbox window. Note-taking: EvernoteEvernote offers unique solutions to almost all kinds of note-taking. Available via the web platform, desktop o r through your phone, you can create notebooks (which can contain hundreds of notes in them), add tags, and search seamlessly through all your saved notes. There are many ways to move to a paperless note-taking system using Evernote, with people using the platform to save all their invoices, archive emails, track recipes, and even keep a hold of all the research done on a project. Simply create a new notebook and start adding notes to it (even via email) in one click. Evernote is free to use, but you can upgrade to extra storage if you want to. Bookmarking: PocketDue to the amount of content shared on social media, we often come across multiple articles we want to read but do not have the time to. Enter, Pocket. Available on smartphones/tablets as an app or via the web platform, you can keep a copy of all saved articles (in a simplified, reading friendly form) allowing you to read them when you have time. From within the app, you can share or email them as you wish. Adding articles is just as simple, on an iOS device, simply hold down while clicking on a URL and you get an option to save it to Pocket. A chrome bookmarklet gives you the same functionality. Calendars: CalWhile the default calendar in most people’s life is either their Google Calendar or their Outlook Calendar, Cal is a great option as well. It syncs seamlessly with Any.Do (so all your tasks with dates assigned end up in the right slots automatically) and allows you to import other versions of calendar (for example Google). The app is simple and easy to use, and also allows for a Facebook sync so you can add people’s birthdays. Focus: Focus BoosterFocus Booster is a digital Pomodoro. Want to get through your list of tasks quickly? Use Focus Booster to track time spent on specific client’s tasks, or even get a little more focus in your day. It relies on the Pomodoro technique, which tells you to work for 25 minutes and then take a 5 minute break. With Focus Booster, the app does this for you by setting a 25 minute stopwatch which resets after 25 minutes for a 5 minute break. There are both free and paid versions.Email Management: Mailbox, Sanebox and BoxerThere are many different email management apps out there. Most people are perfectly happy to use the native Mail app in their phone, or use the Gmail app, but we’re highlighting three that allow you to get to Inbox Zero much more consistently.MailboxMailbox is a free, yet powerful app that allows you to add Yahoo/Gmail/Google App email addresses to a combined inbox. You can swipe right or left to archive, delete, add to list or have an email bounce back at a later time. This allows you to go through your entire email list in one go, marking important emails so that they pop back in your inbox at a time later that day (or week, or month) depending on when you want to get to them. SaneboxSanebox is a paid app and software that prioritizes important emails, and moves un-important emails (based on your patterns of inter action with similar mails) to a folder you can address when you have more time. BoxerBoxer has both free and paid versions and it allows you to add non-Gmail/Outlook accounts (for example, from your website host). While it doesn’t sync as well as Mailbox does, it has an impressive list of features, including integration with Evernote (swipe to send emails to your Evernote notebook) and other tags. You can setup what each swipe (right/left, long/short) does.Figuring out the best tools and tips that help you better manage your time is a matter of trial and error. The way to start is by taking notes and working around habits, and then addressing which habits you need to change and which tools can help you change them. © visual.ly | time-management-facts-figureImage credit:  Visual.ly.

The Day Of The Fluorescent Tourist Filled Road - 1856 Words

The clock ticked down as we had less than thirty minutes to find our way out of the labyrinth that we stumbled into. As we adventured further our once unscathed gleaming shoes became soiled as they dredged through the dense, sticky mud that now engulfed the path. A path once created with the type of gravel that crunches and crackles like a can being crushed. Naturally, every step lead farther out of familiarity, inching into an unfamiliar landscape. Furthermore, the probability of returning to the fluorescent tourist filled road dwindling. The maze we had stumbled upon threw us in a daze, as a result not a single speculation in our conscious minds on where we had landed ourselves. Twenty minutes were spent attempting to grasp where we concluded our travel in addition to settling our anxiety. Nonetheless, we were lost, as a result of countless deviations leaving us in a foreign location . The equanimity of the breeze from the Caribbean sea granted us the opportunity to recollect the m emory of the detours we had chosen. To no avail, we were unable to unlock the portions of our memories containing the needed information. As I yanked out my cell phone with hopes of accessing my GPS, the greeting of a black screen with a flaming red depleted battery symbol beamed back. As I turned around to my friend only five hundred feet behind an unpleasant salty taste flooded my mouth from the sweat dribbling down from my now greasy blonde hair. I observed that is black hair had become mattedShow MoreRelatedA Different World to Tuscany, Italy1132 Words   |  4 Pagesto the beach. I remember thinking how the closeness of the beach was almost too convenient although made me recognise how lucky we were to be so close. 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Produce-related outbreaks; BSE; how to cook a turkey; GE food production policy; and how often Emeril washes his hands have all come up. ThisRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesplace C) luxury item D) event E) service Answer: D Page Ref: 5 Objective: 2 Difficulty: Moderate 9) The Malaysia, Truly Asia ad campaign that showcased Malaysias beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing. A) event B) property C) service D) place E) idea Answer: D Page Ref: 6 Objective: 2 AACSB: Analytic skills Difficulty: Moderate 10) In Walt Disneys Magic Kingdom, customers can visit a fairy

Essay Microsoft Monopoly - 904 Words

Microsoft Monopoly This paper will show my opinion of Microsoft being branded a monopoly. I feel this example shows supply and demand in addition to monopolistic competition. This entire ordeal is over a free browser that Microsoft includes with windows for free and gives out on the internet for free just as Netscape and most other browser companies do. The government feels that Microsoft is creating a demand purely for their products by forcing its browser on suppliers and controlling prices. I have yet to see where Microsoft is charging extraordinary prices for any of these free programs nor do I see how Netscape, in using the governments definition, a monopoly itself, is being forced out of business by Microsofts free†¦show more content†¦Other reasons easily explain how Microsoft came about to its size and how new companies constantly spring up in the computer industry. Computer software is a very volatile industry. To succeed in this industry all you basically need is a good program and a way to offer it for sale. All they have to do is make a program and copy it on a disk. Since making an extra disk containing the program costs all of 2 cents, it is more costly for the software company to print the box and manuals, than it is to make one extra disk. But it does cost Microsoft to develop a new program. No matter how cheap a disk is, capital investment such as salaries, factories, storage, and programmers always exist. Even though development costs are sunk and additional production costs are nonexistent, other costs are incurred. Besides, supply and demand determines where a price will fall. Another thing about the computer market is its ever-changing program market. For all we know, anyone literate in programming may develop a better program than Windows. If consumers like it, we may soon find another browser monopolist. For reasons similar to this, computer industry leaders have vastly changed in just a few years. At times Apple, IBM, Intel, Net scape, ATT and even Commodore, have or had large, sometimes monopolist-like markets. Characteristics of monopolies that cause trouble are (1) restriction of output, (2) higher prices along with thisShow MoreRelatedIs Microsoft a Monopoly?1167 Words   |  5 PagesMicrosoft Monopoly Corporation Samantha F. Grinvalds DeVry University The Microsoft Corporation has lead people believe that they were attempting to gain monopoly power in the computer operating systems market. A monopoly market structure consists of having one firm that has control of the resources and market by selling a unique good that has no available substitutes, in which; make it very difficult for others to enter into this market. In America, we enjoy a free market rather thanRead MoreIs Microsoft a Monopoly Essay2147 Words   |  9 PagesIs Microsoft a monopoly or not? In order to understand if Microsoft is a monopoly one must first know the definition of a monopoly. A monopoly is a firm that is the sole seller of a product that has little or no substitutes. This automatically should arouse many thoughts in the minds of â€Å"us† as consumers. For all these years have we been monopolized by a producer of a product just because there were limited sources in the same fields? Yes and no should be the floating answer. Microsoft for yearsRead MoreMicrosoft: on Anti-Trust and Monopolies1278 Words   |  6 PagesMicrosoft: On anti-trust and monopolies (or How A Linux User Can Court Ostracism) Introduction In 1890, the US Congress passed the Sherman Act. Further, the Clayton Act was enacted in 1912. This was followed by the Robinson-Patman Act of 1936. These antitrust laws prohibit agreements in restraint of trade, monopolization and attempted monopolization, anticompetitive mergers and tie-in schemes, and, in some circumstances, price discrimination in the sale of commodities. Thus, the goals ofRead More The Microsoft Monopoly Essay1563 Words   |  7 PagesThe Microsoft Monopoly I. Introduction United States vs. Microsoft is one the largest, most controversial antitrust lawsuits in American history. Many claim the government is wrongly punishing Microsoft for being innovative and successful, arguing that Windows dominates the market because of the product’s popularity, not because of malpractice by the parent company. Others argue in favor of the government, claiming that Microsoft’s practices conflict with the free market ideal. There areRead More The Microsoft Monopoly Issue Essay1499 Words   |  6 PagesThe Microsoft Monopoly Issue The best position on the Microsoft monopoly problem is one best for the general public, those who are and will be using Intel-PC products. This position is in opposition to Microsoft and to support the State and the public. This will consequently give the public better choice, thereby keeping the price of the product down and benefiting the general public. To understand why this position is the best choice two simple questions must be answered. The first is,Read More Microsoft: Thank Goodness it is a Monopoly Essay639 Words   |  3 PagesMicrosoft: Thank Goodness it is a Monopoly Many people, with the government are trying to label Microsoft as a monopoly. Why is there any delay going around doing that? There is no reason to brand Microsoft as a monopoly. There is part of monopolistic competition and supply-demand acting on this case. The whole trial is about the free internet browser, Internet Explorer, that Microsoft gives out free and includes with its Operating system, Windows. Netscape does the same marketing ofRead MoreCase Study Economics- Microsoft and Monopoly808 Words   |  4 PagesMicrosoft and Monopoly Case Study of Strategies used by Microsoft to leverage its monopoly position in operating systems in Internet Browser market Introduction: Microsoft has monopoly in PC operating systems, Windows operating systems which are used` in more than 80% of Intel based PC’s. This market has high technological barriers. Threat to Microsoft is not from new operating systems but from alternate products such as browsers, which are new softwares that can be used with multiple operatingRead MoreMicrosoft and How Its a Monopoly Essay1686 Words   |  7 PagesMicrosoft and How Its a Monopoly Since 1990, a battle has raged in United States courts between the United States government and the Microsoft Corporation out of Redmond, Washington, headed by Bill Gates. What is at stake is money. The federal government maintains that Microsoft’s monopolistic practices are harmful to United States citizens, creating higher price and potentially downgrading software quality, and should therefore be stopped. While Microsoft and its supporter’sRead MoreEssay From Railroads to Microsoft: Monopolies in America962 Words   |  4 PagesBy definition a Monopoly is exclusive control of a commodity or service in a particular market, or a control that makes possible the manipulation of prices (Monopoly 2012). Individuals are often time fearful of a company or industry becoming a monopoly because it would control too much of a market share, and do whatever wants; this includes raising prices, to using excess capital to branch into even more areas (Rise of monopolies 1996). The market structure of a monopoly is characterized by; a singleRead MoreMicrosoft: An Examination of Monopolies1023 Words   |  4 Pagesï » ¿Microsoft: An Examination of Monopolies Introduction This paper examines the nature of monopolies and the anti-trust policies developed by the government to discourage them. It specifically considers Microsoft and the case brought against it by the Federal government to prevent its becoming a software monopoly. In many cases, the government is justified in pursuing such anti-monopoly policies to protect competition and by extension the consumer. There are some instances, however, when allowing

The Killer Angels Book Review Free Essays

I believe that the author wrote this book because he wanted people to view the Battle of Gettysburg from not Just the view point that we receive in our textbooks but from different points of views so that we may interpret the battle as a whole instead of bits and pieces. This book, in my opinion, was written for both informative and entertainment for those who enjoy learning about history and the Civil War. This novel began with a person spying on the Union army then goes back to report o General Longest that he had found that an Union army was seen moving nearby where he was located. We will write a custom essay sample on The Killer Angels Book Review or any similar topic only for you Order Now When the spy told Longest that information, it seemed to shock him a little bit. In Longitude’s mind he believed that another general, General Stuart, was supposed to be tracking the Union army’s movement. Now that he has received this information, he thought that he should move the Confederate army north to cut off the Union army. While heading north, the Confederate’s come across a small town in Pennsylvania known as Gettysburg. While patrolling the town of Gettysburg on his horse, a Union general had noticed that the Confederate soldiers were close. The general who saw the confederate army, General Afford, was under the impression that the two armies would start to battle inside the town. So he set up to brigades along the hills outside of town. His way of thinking was that the higher ground the Union army was, the better it was to fight the Confederate army. He believed using the geography of the north was a good idea. I agree with his thinking because it is certainly an advantage when it comes to warfare. As General Afford is aging arrangements to make that happen, General Longest was meeting with other generals to discuss strategy and tactic. The book then turns to the date of July 1st. It starts as General Lee is waking up and discovering General Stuart absence from camp. Without the absent man, Lee had no idea where the Union army was located and that troubled him. Not knowing where the enemy was is never a good thing because you have no idea what your next plan or step would be. While at camp, he met with Longest. Longest was confident that the Confederates can use defensive tactics that has helped them in revises battles to help them win this one. He believes that the Confederacy would have a much better chance of winning because of their defensive skills that have proven to be top notch. General Lee refused Longitude’s way of thinking because he wanted to smash the Union army aggressively in one blow. The book then transitions to where the battle was beginning when the confederate soldiers attacked the men who were station amongst the hills due to Brood’s command. Reinforcements soon arrived to help out Brood’s men since they were getting killed. The reinforcement quad was led by General Reynolds whom was later killed in the battle. As Lee arrives to the battleground, the battle is in full swing. He is ordering his men to attack since some Union troops were coming from the South to help out. As the first day ends, Union forces retreated back into the hills to take cover and get some rest for the upcoming day when they would continue to battle. Longest becomes nervous because he knew that the hills were a good defensive position. He knew that they would have the advantage if they went to attack them within the hills. He was also ware that General Lee would attack them instead of retreating to another location and wait for them to attack. On the second day of the battle, Chamberlain is the one who makes the first move this time by moving toward Gettysburg once again. As they were walking, they discovered an escaped slave. This gets Chamberlain into thinking about the reasoning for this war that has caused so many causalities of fellow Americans and what he believed in about different races. While that was happening, two confederate generals were suggesting to lee that they should attack the opposing army to weaken it. Lee likes the plan, but Longest still wants to move to another location. Once again Lee had refused. As Lee and Longest lead the troops toward the hills, they discover that the army has come off of the hills and into the lowland where an orchard of some sort lied. They attack which causes a blood bath. Chamberlain and his men had to hold the ground against the Confederate attacks, but eventually they run out of bullets. They had followed by a motto to never retreat and fight while standing their ground. As day two came to an end, Lee decided on a Lana for the next day. As the final day approaches, Longest, for the final time, tries to convince Lee to move the army to another location, but Lee again refuses. Lee was determined to attack his enemy at this certain place. Longest had tried to convince him but he refused while launching an attack known as Picket’s charge. After the failure of Picket’s charge, the Confederates soon retreated, and the Battle of Gettysburg had finally come to an end. Personally, I believe Michael Sahara is the type of person who found this battle to be absolutely fascinating. I also believe that the author had done his research on the matter by using personal letters of these generals and other primary sources to help him write this book. This novel is an excellent example of a bloody battle fought on the US soil between the people of the US. To be honest, I really enjoyed this book. I like who the point of views changed to get the full coverage the battle and to have an insight on what was actually happening. I also happen to love learning about wars and the presidents so that helped a lot knowing some outside information. How to cite The Killer Angels Book Review, Papers

Worth It free essay sample

For the first 17 years, 1 month, and 14 days of my human existence, I led a largely pleasant and non-catastrophic life. That life, however, took a turn in the early hours of October 9, 2017, when, due to a local fire of then-unknown scale, my family and I were urgently evacuated from our home. Taking nothing but the barest essentials with us, we left our house, unknowingly for the last time, it being one of the thousands that were burned down in the wildfires that ravaged Northern California. Two months later, on December 14, we learned that in the early hours of that morning, my cousin Gabriel, just a year older than myself and one of my closest friends, had committed suicide. These two separate events, entirely different in scale and impact but both utterly devastating in their own right, forced me to reconsider the aspects of my life I had considered inherent or unchangeable: stability; the particular role of community; generosity; family; and myself as an individual, now navigating life with the added weights of hardship and heartbreak. We will write a custom essay sample on Worth It or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I have often wondered about the meaning of things, as I’m sure we all do. If one accepts—and I do—that each individual life, and frankly, the entire Earth, is but a single thread woven into a greater tapestry of the universe, galaxies, and space, then everything we do in our daily lives seems quite meaningless. Why worry over destroyed material goods, when even the most precious family artifact is only important to such an infinitesimal portion of the population? Why should members of the community go to such incredible extents to show their support for people going through unprecedented times? Why does a single death even matter in the grand scheme of things, and why should I pummel myself with questions of Why? How? and What could I have done? Living with only an appreciation of that meaninglessness, however, results in a listless and depressed life, devoid of anything that really makes it worth living. So, I have adopted a new personal philosophy: positive nihilism. Or, as I like to think of it, a pragmatic approach to optimism. I realize that there are a myriad of definitions of nihilism out there, from â€Å"total and absolute destructiveness, especially toward the world at large and including oneself† (dictionary.com) to â€Å"the belief that nothing in the world has a real existence† (Oxford Living Dictionaries). In fact, for full disclosure, no word that I know of exactly defines the idea I’m trying to express; nihilism simply comes closest. For this explanation, I define nihilism as the belief that nothing in the world as we know it is significant or relevant to existence as a whole. However, as we are all here, alive in this confusing and contradictory world, we might as well put ourselves to good use and try to better the lives of everyone around us. After all, the only thing each of us knows with absolute certainty is our own unique, individual experience of life. We have nothing else to go off of, so why not work to ensure health, happiness, and the best this human experience h as to offer for all? Thus, positive nihilism. With this idea, I can attempt to answer the questions I posed earlier. We grieve lost material goods because they grounded us to the lives we had built for ourselves. A community rises magnificently to meet a challenge because in doing so each individual gives something and receives something in return, and that exchange crosses boundaries and barriers, transcends selfishness and strife, and simply makes everyone happier. It does not matter whether or not a single death is significant to the world; that it is significant to me is enough, and if the added tally-mark to a terrible statistic results in lasting change, so much the better. The hardest questions, those most devastating and transforming, I cannot answer, nor do I think I ever will. Yet by accepting that there is not necessarily an answer to everything—or anything, for that matter—I can free myself to look for the good and the positive, simply for the sake of making the life that I and every citizen of the worl d have worth it all.

Viral Content How to Follow a Six-Part Recipe for Success - CoSchedule

Viral Content How to Follow a Six-Part Recipe for Success On Feb. 26, 2015, BuzzFeed published a post asking one simple question: What Colors Are This Dress? Although the answer seems simple enough, it launched arguably one of the biggest internet memes of all time. And whether you were team blue and black or white and gold, the accompanying image was simply unavoidable, making it’s way onto just about every publisher. It was truly viral content at its best. This is the kind of success most brands only dream of, and Roman Originals–the retailer behind the dress–saw huge returns. Within a month, their organic traffic  increased  by 420 percent and their press mentions by a whopping 17,550 percent. The overnight success left many marketers like myself wondering, â€Å"What it is about some silly piece of content that can have such a profound impact on our online sharing behavior, and more importantly, can it be replicated?† Luckily, more and more research is being dedicated to viral content, specifically on what triggers someone to click â€Å"share.† In one of his earliest studies  that scraped nearly 7,000 New York Times  articles, Jonah Berger noted that highly shared posts are typically useful, surprising, and positive, but above all, highly emotional. Highly shared posts are typically useful, surprising, and positive, but above all, highly emotional.Get Your Free Decoding Successful Content Infographic Visualize the SUCCESs formula for viral content with this free infographic with original research from Fractl. How to Follow A Six-Part Recipe for Viral Content SuccessBrothers Chip and Dan Heath- also devotees to the science of viral content- agreed, particularly about the surprising and highly emotional elements. In their book Made to Stick: Why Some Ideas Survive and Others Die, they offer six components  they believe elevate an idea from shareable to viral: Their SUCCESs model  argues that viral content should be: Simple: Making something simple doesn’t mean dumbing it down; it’s about focusing your message around a single idea (i.e. people should be able to describe your campaign’s key theme in only two or three sentences) Unexpected: This is where you want to include something that will gain your audience’s attention. Run of the mill data goes in one ear and out the other; something that challenges an assumption will hold an audience’s attention. Concrete: For an idea to be concrete, it presents a difficult concept in a more relatable way. For example, a popular concrete idea you might have heard of is that humans consume enough bottled water  in a little more than a day to circle the entire equator with plastic bottles stacked end to end. Credible: Along with getting an audience to listen to your message, you also need to convince them to believe it. Make sure to offer facts that are backed by either primary or secondary research. Emotional: Although people look for credibility, they also want to feel something. Be sure to trigger an emotional response. Generate stories: Individuals should be able to act on your content (i.e. present an idea, let others be able to interpret in their own way). Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value So what does this look like in action? My team at Fractl recently analyzed how three successful campaigns  stacked up against these key principles. In total, the following three campaigns earned 2,300 placements  and more than 140,000 social shares: Hotel Hygiene Exposed: For one of our clients, we  gathered 36 samples from nine different hotels to determine which rooms were the dirtiest. Reverse Photoshopping Comic Covers: Superheroes typically boast massive biceps and incredibly tiny waists, so we used Photoshop on behalf of one of our clients to see what these familiar faces would look like if they reflected the average American body type. Sexually Suggestive Emojis: For another client campaign, we scraped Twitter to discover which countries have the most flirtatious emoji use around the world. Below I’ll walk you through each of the Heath brothers’ principles, providing a six-part recipe on how you can generate similar, highly viral content. 1. Simple: Roll Out Your Content’s Core Focus in the Easiest Way Possible For an idea to be simple, it needs to be easily understood, and quickly. To gain your audience’s attention, identify a central theme and make sure your content connects to this idea whenever possible. Gain your audience's attention by connecting content to one central themeFor instance, in Sexually Suggestive Emojis, a month of tweets from the United States and more than 50 European countries were condensed into 14 easy-to-read charts. In less than 10 minutes, readers could easily identify global trends in how these emojis are used – including their own countries. Simplify Content By Setting Clear Campaign Goals Another easy way to simplify your content is when you’re setting your campaign goal. Do you expect the campaign to drive conversions or do you want it to boost general brand awareness? You’ll also want to make sure your goal is as specific as possible: The more specific you are when setting your goal, the greater the likelihood you’ll actually reach it – and this specificity will help you focus both your content and time. Below is a three-step guide on how to set attainable goals: Begin with an audit of previous campaigns. Remember that data is your friend, and you likely already have a ton of it at your fingertips thanks to previous campaign metrics. Note any key data points- your new goals should fall somewhere within the same ballpark. Evaluate your current position within your industry. If you don’t have a large part of the market yet, consider a goal that only aims for a 2 to 5 percent increase in something. On the other hand, if you already have a large presence in the industry, set a goal that is a little more challenging- you don’t want to miss out on any potential growth. Set one major goal, and follow up by outlining two or three other goals that will help you get there. When setting goals for your content, you’ll likely have more than one. For example, if you want a campaign to drive a certain amount of blog traffic, you’ll also want to set smaller goals like earning placements on X,Y, and Z publishers that will help you get there. Recommended Reading: This is How to Start a Successful Blog That Will Crush Your Marketing Goals 2. Unexpected: Produce Something With a Dash of Shock Beyond an idea that’s quickly understood, another easy way to earn someone’s attention is to offer content that is shocking. This guarantees an element of surprise, which will drive results because instead of adding to the white noise on the internet, you’re actually breaking through. In the case of Hotel Hygiene Exposed, the results yielded a shocking finding: The nicest hotels actually had the most germs. This made outreach a breeze, with big name publishers like Yahoo taking full advantage of the added shock value with headlines like, â€Å"Eww! New Study Finds Expensive Hotels Have More Germs.† Producing controversial content is also a great way to add something unexpected. Below are a few different approaches to controversial content: Disprove an easily held assumption: This content often focuses on testing an audience’s beliefs. For example, the Ad Council’s incredibly successful â€Å"Love Has No Labels† video used an X-ray machine that featured skeleton couples showing different signs of affection to one another before revealing themselves as either gay, lesbian, or biracial – forcing viewers to rethink any unconscious biases they might have and appreciate that love is love, no matter who is involved. Produce something taboo: These ideas center around a topic that isn’t often discussed. Again, the Sexually Suggestive Emoji campaign is a great example because who doesn’t blush a little when they see some of those eggplant combinations? Stir up a debate: Most controversial ideas would fall under this umbrella, with a majority of these campaigns presenting data from both sides in order to allow readers to drive the discussion. For instance, the campaign in â€Å"The Most Prejudiced Places in America† focuses on which areas have the most non-politically correct tweets. The geographic ego bait ignites a discussion because it gives readers the opportunity to offer their two cents on whether or not they agree. via The Daily Beast Recommended Reading: Why Your Content Will Go Viral 3. Concrete: Difficult Concepts Often Require You to Whip Up More Than One Example The Heath brothers say something is â€Å"concrete† in its ability to be described through sensory language. In other words, your content should be understood using one of the five senses. So how can you do this with online content? Let’s take a moment to review the Velcro Theory  about memory. This concept argues that although it is unlikely for someone to totally comprehend – or â€Å"grasp† – brand new information, it is likely that they will be able to grasp small bits of information as long as their prior knowledge presents something for this new information to â€Å"hook† onto – much like a piece of Velcro. By connecting your content’s new information to things your audience already knows, it makes retention and discussion much easier. In the case of online content, concreteness often stems from being able to visualize new concepts. For example, in Reverse Photoshopping Comic Covers, the core theme of the campaign was to offer a new way to discuss body image issues – particularly with men. When comic book icons like Batman, Iron Man, and Captain America shed their bulging biceps in an effort to look more like an everyday individual, audiences suddenly had a new way to talk about more difficult concepts like body dysmorphia. Try Comparing Apples To Oranges Think of something’s â€Å"concreteness† as being able to compare apples to oranges. A great example is this campaign–Data IRL–that visualizes what digital storage size would look like in the form of storage boxes. If you assume 10 megabytes of data is equivalent to one standard storage box, an iPhone’s 4 gigabytes of data suddenly becomes much easier to understand: It’s 400 storage boxes, or–when the boxes are lined up–enough data to stretch nearly the length of 1.5 football fields. via Better Buys Keep in mind what you can compare more difficult concepts like data storage to is only limited by your imagination. A good jumping off point is by taking a look around you and identifying what you use on a day-to-day basis (think a can of soda or a deck of cards); these are the type of routine items that make something unfamiliar suddenly incredibly relatable. Recommended Reading: How to Use Data to Fuel Your Content Marketing Strategy Figuring what you want to present, though, is only half the battle. You still need to figure out how you want to visualize the data. Luckily there are a few tools  out there for anyone who might not have a designer on their team, including the following: Piktochart: Relying on the continued popularity of infographics,  the application allows users to easily create IGs using themed templates Tableau Public: The drag-and-drop platform offers users a wide range of collaborative maps and charts to fool around with Infogram: This easy-to-use application allows users to create interactive charts without any coding Silk: Another drag-and-drop platform, this is one of the easier tools to use, requiring users to simply upload their data through a spreadsheet to begin building visualizations around it 4. Credible: Garnish Your Content With a Methodology That is Both Reliable and Familiar Readers want to see content that is trustworthy, and something that is data-driven is a great way to boost authority and earn credibility. Your methodology should be readily available and include the following: Specifics on your data set, including how, when, and where you collected it Any outliers that were omitted in your data A list of additional sources (i.e. secondary research) Access to raw data if possible An easy way to boost credibility is to partner with a reputable third party, specifically someone with expertise in your industry. For example, if you’re producing a campaign that focuses on sports injuries, consider reaching out to organizations like the Sports Physical Therapy Section (SPTS) or the American Physical Therapy Association (APTA). They could offer assistance on how closely your data aligns with common trends in sports-related injuries or how specific injuries should be treated. But how do you get in contact with them? All you need to do is reach out via email explaining who you are, what your campaign is about, and some options on how they could help with the final project – â€Å"options† being the keyword here as you’re more likely to get a response if you offer more than one way to participate. Boost your content's credibility by partnering with a reputable third partyA great example of this in action is the Hotel Hygiene Exposed campaign. We reached out to a third-party lab to test the four samples we collected from nine different hotels. This outside testing helped make the bold claim that the nicest hotels are actually the dirtiest that much more valid. Recommended Reading: How to Rock a Data-Driven Content Calendar Template That Will Boost Results By 299% Support Your Content With Secondary Research Don’t forget about the  value of secondary research – and how easy it is to access. It’s simply the analysis of data or information that was either gathered by someone else (e.g. researchers, educational institutions, etc.) and reusing it to add more authority to your current content. Two of the most common secondary research sources include the following: Academic journals: These are resources filled with original research. Examples include Harvard Business Review, American Journal of Sociology, and the Journal of the American Medical Association  (JAMA). Technical reports: Typically a resource that is updated annually, these reports offer insights on industry-specific research projects. For example, HubSpot’s State of Inbound  is released annually and reveals the latest trends in content marketing. So how can you include these in your campaign? At first glance, it doesn’t seem like the Reverse Photoshopping campaign has a quantitative element to it. However, the landing page includes stats from the Centers of Disease Control and Prevention  on the levels of obesity for both men and women in America- stats that are both easily accessible and familiar to any audience. Here’s what it looks like on the LP: Recommended Reading: This Is The Marketing Research Process That Will Take Your Content to the Next Level 5. Emotional: Knead  Something Your Audience Can Feel Into Your Content This is a big one. As much as credibility can help keep your campaign fend off trolls, remember that people have an innate desire to make a personal connection with content, regardless of their opinion. An emotional connection  is essential in order to drive shares, and one of the biggest goals for marketers today is to help brands create messages that people want to share. Luckily there’s a wide range of emotions for your content to tap into, as illustrated in these three campaigns: The â€Å"ick† factor was palpable in the hotel campaign, and it’s something everyone can relate to – aiding in both natural syndication and social shares. via AOL Body image is already a highly emotional topic, and by connecting it to something in the entertainment industry- a channel that is no stranger to the pressures of physical perfection- social traction skyrocketed. via The Huffington Post For the emojis campaign, a reader could easily go back and forth between feelings of embarrassment and amusement thanks to the easily identifiable innuendos. via People Recommended Reading:  Proof That Emotional Headlines Get More Shares on Social Media Use Emotional Cues to Drive Clicks The most successful emotional content ignites an immediate reaction: Audiences should be able to easily click, read, and share your content because it triggers an opinion – and they want the rest of the internet to know. The most successful content ignites an immediate reaction6. Stories: A Mix of Stimulating and Inspirational Content Will Drive Discussion During production, you should continually ask yourself one question: Would I share this campaign with my friends? This is the easiest way to determine whether or not your content tells a story  Ã¢â‚¬â€œ and often times the best content tells more than one. The comic book campaign, for instance, was created for a California-based organization that provides resources to individuals struggling with eating disorders, but the 1,300 pickups and 105,000 social shares indicate that the content reached well beyond its targeted audience – in large part because it allowed publishers to tell multiple stories. For example, some readers were less concerned with a discussion on body image and instead focused their attention on general criticism of the project.  Ã¢â‚¬Å"Superheros can’t save the world if they’re lounging around like the average American,† criticized a reader at Smash.com. These sentiments were shared in the comment section of a Spanish gaming site  (whose audience probably had little interest in finding out more about eating disorders). What these two placement prove, though, is that the pop culture theme helped the content resonate with more than one demographic. Yes, these characters don’t relate directly to eating disorders, but in the right context, they can connect issues about body image to a much larger audience. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Use Humor to Tell Stronger Stories Humorous content is a great way to drive stories, as emphasized through some of the headlines for the emoji campaign: Study: Frequent Emoji Users Are Hornier Than the Rest of Us, New York Magazine Dear Mississippi, You’re Obsessed With Eggplant Emoji. Please Explain, Vocativ New Sex Emoji Study Shows That Eggplants Trump Bananas, New York Daily News    So what are some ways you can tickle your audience’s funny bone? Make an everyday routine funny: Some of the best content comes from building on shared experiences, and the same can be said for comedy. A great example is any Poo-Pourri campaign. Don’t be shy about self-deprecation: Any easy way to make people laugh while humanizing your brand? Make a joke at your own expense. For instance, JetBlue found a clever way to engage with a customer who thought their emails were coming on a little too strong (see below). Keep it simple: The more complex and complicated your humor is, the more likely it is to fall flat. Carlsberg, for instance, has been using their cheeky tagline, â€Å"Probably the best beer in the world since 1973. Recommended Reading: How to Build Your Brand With Humor So You'll Feel Like a Human Go Out and Create Some Viral Content In an age where viral content seems to come and go within a matter of minutes, it’s unlikely that your content will reach â€Å"The Dress† levels of internet immortality. The good news, though, is that more studies continue to prove that a content’s viral potential isn’t a matter of luck. Remember that there are many factors that influence what we share online, and the SUCCESs model serves as a great blueprint when outlining your next content marketing campaign. The key ingredients for a viral hit include credibility, an emotional connection, and the ability to tell more than one story–along with an idea that isn’t too vanilla and offers a new, often debatable perspective. Viral Content How to Follow a Six-Part Recipe for Success On Feb. 26, 2015, BuzzFeed published a post asking one simple question: What Colors Are This Dress? Although the answer seems simple enough, it launched arguably one of the biggest internet memes of all time. And whether you were team blue and black or white and gold, the accompanying image was simply unavoidable, making it’s way onto just about every publisher. It was truly viral content at its best. This is the kind of success most brands only dream of, and Roman Originals–the retailer behind the dress–saw huge returns. Within a month, their organic traffic  increased  by 420 percent and their press mentions by a whopping 17,550 percent. The overnight success left many marketers like myself wondering, â€Å"What it is about some silly piece of content that can have such a profound impact on our online sharing behavior, and more importantly, can it be replicated?† Luckily, more and more research is being dedicated to viral content, specifically on what triggers someone to click â€Å"share.† In one of his earliest studies  that scraped nearly 7,000 New York Times  articles, Jonah Berger noted that highly shared posts are typically useful, surprising, and positive, but above all, highly emotional. Highly shared posts are typically useful, surprising, and positive, but above all, highly emotional.Get Your Free Decoding Successful Content Infographic Visualize the SUCCESs formula for viral content with this free infographic with original research from Fractl. How to Follow A Six-Part Recipe for Viral Content SuccessBrothers Chip and Dan Heath- also devotees to the science of viral content- agreed, particularly about the surprising and highly emotional elements. In their book Made to Stick: Why Some Ideas Survive and Others Die, they offer six components  they believe elevate an idea from shareable to viral: Their SUCCESs model  argues that viral content should be: Simple: Making something simple doesn’t mean dumbing it down; it’s about focusing your message around a single idea (i.e. people should be able to describe your campaign’s key theme in only two or three sentences) Unexpected: This is where you want to include something that will gain your audience’s attention. Run of the mill data goes in one ear and out the other; something that challenges an assumption will hold an audience’s attention. Concrete: For an idea to be concrete, it presents a difficult concept in a more relatable way. For example, a popular concrete idea you might have heard of is that humans consume enough bottled water  in a little more than a day to circle the entire equator with plastic bottles stacked end to end. Credible: Along with getting an audience to listen to your message, you also need to convince them to believe it. Make sure to offer facts that are backed by either primary or secondary research. Emotional: Although people look for credibility, they also want to feel something. Be sure to trigger an emotional response. Generate stories: Individuals should be able to act on your content (i.e. present an idea, let others be able to interpret in their own way). Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value So what does this look like in action? My team at Fractl recently analyzed how three successful campaigns  stacked up against these key principles. In total, the following three campaigns earned 2,300 placements  and more than 140,000 social shares: Hotel Hygiene Exposed: For one of our clients, we  gathered 36 samples from nine different hotels to determine which rooms were the dirtiest. Reverse Photoshopping Comic Covers: Superheroes typically boast massive biceps and incredibly tiny waists, so we used Photoshop on behalf of one of our clients to see what these familiar faces would look like if they reflected the average American body type. Sexually Suggestive Emojis: For another client campaign, we scraped Twitter to discover which countries have the most flirtatious emoji use around the world. Below I’ll walk you through each of the Heath brothers’ principles, providing a six-part recipe on how you can generate similar, highly viral content. 1. Simple: Roll Out Your Content’s Core Focus in the Easiest Way Possible For an idea to be simple, it needs to be easily understood, and quickly. To gain your audience’s attention, identify a central theme and make sure your content connects to this idea whenever possible. Gain your audience's attention by connecting content to one central themeFor instance, in Sexually Suggestive Emojis, a month of tweets from the United States and more than 50 European countries were condensed into 14 easy-to-read charts. In less than 10 minutes, readers could easily identify global trends in how these emojis are used – including their own countries. Simplify Content By Setting Clear Campaign Goals Another easy way to simplify your content is when you’re setting your campaign goal. Do you expect the campaign to drive conversions or do you want it to boost general brand awareness? You’ll also want to make sure your goal is as specific as possible: The more specific you are when setting your goal, the greater the likelihood you’ll actually reach it – and this specificity will help you focus both your content and time. Below is a three-step guide on how to set attainable goals: Begin with an audit of previous campaigns. Remember that data is your friend, and you likely already have a ton of it at your fingertips thanks to previous campaign metrics. Note any key data points- your new goals should fall somewhere within the same ballpark. Evaluate your current position within your industry. If you don’t have a large part of the market yet, consider a goal that only aims for a 2 to 5 percent increase in something. On the other hand, if you already have a large presence in the industry, set a goal that is a little more challenging- you don’t want to miss out on any potential growth. Set one major goal, and follow up by outlining two or three other goals that will help you get there. When setting goals for your content, you’ll likely have more than one. For example, if you want a campaign to drive a certain amount of blog traffic, you’ll also want to set smaller goals like earning placements on X,Y, and Z publishers that will help you get there. Recommended Reading: This is How to Start a Successful Blog That Will Crush Your Marketing Goals 2. Unexpected: Produce Something With a Dash of Shock Beyond an idea that’s quickly understood, another easy way to earn someone’s attention is to offer content that is shocking. This guarantees an element of surprise, which will drive results because instead of adding to the white noise on the internet, you’re actually breaking through. In the case of Hotel Hygiene Exposed, the results yielded a shocking finding: The nicest hotels actually had the most germs. This made outreach a breeze, with big name publishers like Yahoo taking full advantage of the added shock value with headlines like, â€Å"Eww! New Study Finds Expensive Hotels Have More Germs.† Producing controversial content is also a great way to add something unexpected. Below are a few different approaches to controversial content: Disprove an easily held assumption: This content often focuses on testing an audience’s beliefs. For example, the Ad Council’s incredibly successful â€Å"Love Has No Labels† video used an X-ray machine that featured skeleton couples showing different signs of affection to one another before revealing themselves as either gay, lesbian, or biracial – forcing viewers to rethink any unconscious biases they might have and appreciate that love is love, no matter who is involved. Produce something taboo: These ideas center around a topic that isn’t often discussed. Again, the Sexually Suggestive Emoji campaign is a great example because who doesn’t blush a little when they see some of those eggplant combinations? Stir up a debate: Most controversial ideas would fall under this umbrella, with a majority of these campaigns presenting data from both sides in order to allow readers to drive the discussion. For instance, the campaign in â€Å"The Most Prejudiced Places in America† focuses on which areas have the most non-politically correct tweets. The geographic ego bait ignites a discussion because it gives readers the opportunity to offer their two cents on whether or not they agree. via The Daily Beast Recommended Reading: Why Your Content Will Go Viral 3. Concrete: Difficult Concepts Often Require You to Whip Up More Than One Example The Heath brothers say something is â€Å"concrete† in its ability to be described through sensory language. In other words, your content should be understood using one of the five senses. So how can you do this with online content? Let’s take a moment to review the Velcro Theory  about memory. This concept argues that although it is unlikely for someone to totally comprehend – or â€Å"grasp† – brand new information, it is likely that they will be able to grasp small bits of information as long as their prior knowledge presents something for this new information to â€Å"hook† onto – much like a piece of Velcro. By connecting your content’s new information to things your audience already knows, it makes retention and discussion much easier. In the case of online content, concreteness often stems from being able to visualize new concepts. For example, in Reverse Photoshopping Comic Covers, the core theme of the campaign was to offer a new way to discuss body image issues – particularly with men. When comic book icons like Batman, Iron Man, and Captain America shed their bulging biceps in an effort to look more like an everyday individual, audiences suddenly had a new way to talk about more difficult concepts like body dysmorphia. Try Comparing Apples To Oranges Think of something’s â€Å"concreteness† as being able to compare apples to oranges. A great example is this campaign–Data IRL–that visualizes what digital storage size would look like in the form of storage boxes. If you assume 10 megabytes of data is equivalent to one standard storage box, an iPhone’s 4 gigabytes of data suddenly becomes much easier to understand: It’s 400 storage boxes, or–when the boxes are lined up–enough data to stretch nearly the length of 1.5 football fields. via Better Buys Keep in mind what you can compare more difficult concepts like data storage to is only limited by your imagination. A good jumping off point is by taking a look around you and identifying what you use on a day-to-day basis (think a can of soda or a deck of cards); these are the type of routine items that make something unfamiliar suddenly incredibly relatable. Recommended Reading: How to Use Data to Fuel Your Content Marketing Strategy Figuring what you want to present, though, is only half the battle. You still need to figure out how you want to visualize the data. Luckily there are a few tools  out there for anyone who might not have a designer on their team, including the following: Piktochart: Relying on the continued popularity of infographics,  the application allows users to easily create IGs using themed templates Tableau Public: The drag-and-drop platform offers users a wide range of collaborative maps and charts to fool around with Infogram: This easy-to-use application allows users to create interactive charts without any coding Silk: Another drag-and-drop platform, this is one of the easier tools to use, requiring users to simply upload their data through a spreadsheet to begin building visualizations around it 4. Credible: Garnish Your Content With a Methodology That is Both Reliable and Familiar Readers want to see content that is trustworthy, and something that is data-driven is a great way to boost authority and earn credibility. Your methodology should be readily available and include the following: Specifics on your data set, including how, when, and where you collected it Any outliers that were omitted in your data A list of additional sources (i.e. secondary research) Access to raw data if possible An easy way to boost credibility is to partner with a reputable third party, specifically someone with expertise in your industry. For example, if you’re producing a campaign that focuses on sports injuries, consider reaching out to organizations like the Sports Physical Therapy Section (SPTS) or the American Physical Therapy Association (APTA). They could offer assistance on how closely your data aligns with common trends in sports-related injuries or how specific injuries should be treated. But how do you get in contact with them? All you need to do is reach out via email explaining who you are, what your campaign is about, and some options on how they could help with the final project – â€Å"options† being the keyword here as you’re more likely to get a response if you offer more than one way to participate. Boost your content's credibility by partnering with a reputable third partyA great example of this in action is the Hotel Hygiene Exposed campaign. We reached out to a third-party lab to test the four samples we collected from nine different hotels. This outside testing helped make the bold claim that the nicest hotels are actually the dirtiest that much more valid. Recommended Reading: How to Rock a Data-Driven Content Calendar Template That Will Boost Results By 299% Support Your Content With Secondary Research Don’t forget about the  value of secondary research – and how easy it is to access. It’s simply the analysis of data or information that was either gathered by someone else (e.g. researchers, educational institutions, etc.) and reusing it to add more authority to your current content. Two of the most common secondary research sources include the following: Academic journals: These are resources filled with original research. Examples include Harvard Business Review, American Journal of Sociology, and the Journal of the American Medical Association  (JAMA). Technical reports: Typically a resource that is updated annually, these reports offer insights on industry-specific research projects. For example, HubSpot’s State of Inbound  is released annually and reveals the latest trends in content marketing. So how can you include these in your campaign? At first glance, it doesn’t seem like the Reverse Photoshopping campaign has a quantitative element to it. However, the landing page includes stats from the Centers of Disease Control and Prevention  on the levels of obesity for both men and women in America- stats that are both easily accessible and familiar to any audience. Here’s what it looks like on the LP: Recommended Reading: This Is The Marketing Research Process That Will Take Your Content to the Next Level 5. Emotional: Knead  Something Your Audience Can Feel Into Your Content This is a big one. As much as credibility can help keep your campaign fend off trolls, remember that people have an innate desire to make a personal connection with content, regardless of their opinion. An emotional connection  is essential in order to drive shares, and one of the biggest goals for marketers today is to help brands create messages that people want to share. Luckily there’s a wide range of emotions for your content to tap into, as illustrated in these three campaigns: The â€Å"ick† factor was palpable in the hotel campaign, and it’s something everyone can relate to – aiding in both natural syndication and social shares. via AOL Body image is already a highly emotional topic, and by connecting it to something in the entertainment industry- a channel that is no stranger to the pressures of physical perfection- social traction skyrocketed. via The Huffington Post For the emojis campaign, a reader could easily go back and forth between feelings of embarrassment and amusement thanks to the easily identifiable innuendos. via People Recommended Reading:  Proof That Emotional Headlines Get More Shares on Social Media Use Emotional Cues to Drive Clicks The most successful emotional content ignites an immediate reaction: Audiences should be able to easily click, read, and share your content because it triggers an opinion – and they want the rest of the internet to know. The most successful content ignites an immediate reaction6. Stories: A Mix of Stimulating and Inspirational Content Will Drive Discussion During production, you should continually ask yourself one question: Would I share this campaign with my friends? This is the easiest way to determine whether or not your content tells a story  Ã¢â‚¬â€œ and often times the best content tells more than one. The comic book campaign, for instance, was created for a California-based organization that provides resources to individuals struggling with eating disorders, but the 1,300 pickups and 105,000 social shares indicate that the content reached well beyond its targeted audience – in large part because it allowed publishers to tell multiple stories. For example, some readers were less concerned with a discussion on body image and instead focused their attention on general criticism of the project.  Ã¢â‚¬Å"Superheros can’t save the world if they’re lounging around like the average American,† criticized a reader at Smash.com. These sentiments were shared in the comment section of a Spanish gaming site  (whose audience probably had little interest in finding out more about eating disorders). What these two placement prove, though, is that the pop culture theme helped the content resonate with more than one demographic. Yes, these characters don’t relate directly to eating disorders, but in the right context, they can connect issues about body image to a much larger audience. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Use Humor to Tell Stronger Stories Humorous content is a great way to drive stories, as emphasized through some of the headlines for the emoji campaign: Study: Frequent Emoji Users Are Hornier Than the Rest of Us, New York Magazine Dear Mississippi, You’re Obsessed With Eggplant Emoji. Please Explain, Vocativ New Sex Emoji Study Shows That Eggplants Trump Bananas, New York Daily News    So what are some ways you can tickle your audience’s funny bone? Make an everyday routine funny: Some of the best content comes from building on shared experiences, and the same can be said for comedy. A great example is any Poo-Pourri campaign. Don’t be shy about self-deprecation: Any easy way to make people laugh while humanizing your brand? Make a joke at your own expense. For instance, JetBlue found a clever way to engage with a customer who thought their emails were coming on a little too strong (see below). Keep it simple: The more complex and complicated your humor is, the more likely it is to fall flat. Carlsberg, for instance, has been using their cheeky tagline, â€Å"Probably the best beer in the world since 1973. Recommended Reading: How to Build Your Brand With Humor So You'll Feel Like a Human Go Out and Create Some Viral Content In an age where viral content seems to come and go within a matter of minutes, it’s unlikely that your content will reach â€Å"The Dress† levels of internet immortality. The good news, though, is that more studies continue to prove that a content’s viral potential isn’t a matter of luck. Remember that there are many factors that influence what we share online, and the SUCCESs model serves as a great blueprint when outlining your next content marketing campaign. The key ingredients for a viral hit include credibility, an emotional connection, and the ability to tell more than one story–along with an idea that isn’t too vanilla and offers a new, often debatable perspective.

Architecture Made Famous by Americas Presidents

Architecture Made Famous by Americas Presidents Remember the phrase George Washington slept here? Ever since the founding of the country, Presidents of the United States made otherwise ordinary places famous.   1. Presidents Homes All US Presidents are associated with the White House in Washington, DC. Even George Washington, who never lived there, oversaw its construction. In addition to this common residence, all US Presidents are associated with personal residences. George Washingtons Mount Vernon, Thomas Jeffersons Monticello, and Abraham Lincolns home in Springfield are all good examples. Then there are all the childhood homes and birthplaces of our presidents. Of course, nobody knows who will become president, so many of these early homes were torn down before they became part of history. Surprisingly, the first president to be born in a hospital, instead of a home, was President Jimmy Carter, our 39th president. 2. Presidential Retreats Have you ever noticed how the presidency ages the person in office? Its a stressful job, and the president must make time for rest and relaxation. Since 1942, the country has provided Camp David as a get-away for the presidents exclusive use. Located in the Maryland mountains, the compound was a 1930s project of the Works Progress Administration (WPA), a Depression-era New Deal program. But Camp David is not enough. Every president has had a retreat- some have had both summer and winter White Houses. Lincoln used the Cottage at the Soldiers Home, now known as Lincolns Cottage. President Kennedy always had the family compound in Hyannis Port, Massachusetts. George Herbert Walker Bush went to Walkers Point in Kennebunkport, Maine. Nixon had a little concrete block ranch house in  Key Biscayne, Florida, and Truman set up shop at the Little White House in Key West, Florida. All presidents are welcome to use Sunnylands, once a private residence, in  Rancho Mirage, California. All too often, presidential retreats like Sunnylands and Camp David have also been used to meet with foreign leaders in a less formal setting. Remember the Camp David Accords of 1978? 3. Sites of Presidential Events All presidential events dont happen in Washington, DC.   Bretton Woods, a gorgeous hotel in the mountains of New Hampshire, was the site of an international agreement after World War II. Similarly, President Woodrow Wilson traveled to the Palace of Versailles outside of Paris, France, to sign the treaty that ended World War I. These two places are historic landmarks for what happened there. Todays presidents campaign, debate, and rally constituents all across the United States- in town halls and convention halls.   Presidential events are not DC-centric- even the site where George Washington took the oath of office in 1789 was in Federal Hall on Wall Street in New York City. 4. Monuments to Presidents Any community can memorialize a favorite son, but Washington, DC is the main setting for the nations monuments. The Lincoln Memorial, the Washington Monument, and the Jefferson Memorial may be the most famous in DC, but Mount Rushmore in South Dakota may be the most iconic presidential tribute carved in stone. 5. Presidential Libraries and Museums Who owns a public servants papers? has been a question hotly debated- and legislated. Presidential Libraries did not come into existence until the 20th century, and today raw, archival information, along with the massaging of the presidential message, are combined in buildings like the Bush Library in College Station, Texas and the other Bush Library in Dallas. We take special note of these historic buildings, monuments, and research centers, and await the conflicts that will, no doubt, surround the next presidential library building. It seems to happen every time. A Sense of Place Most of us will never become president, but we all have a sense of place in our lives.  To find your special places, answering these five questions: HOME: Where were you born? Not only the city and state, but have you gone back to see the building? What does it look like? Describe your childhood home.RETREAT: Where do you go to relax and find peace? What is your favorite vacation place?EVENT: Where was your graduation ceremony? Where was your first kiss? Did you ever have to speak to a large group of people? Where were you when you won an important prize?MONUMENT: Do you have a trophy case? Will you have a gravestone? Have you ever built a monument to memorialize someone else? Should monuments even exist?ARCHIVES: Chances are that all of the papers in your life will not be kept forever, because there is no legal requirement to do so. But what about your digital trail? What have you left behind, and where is it?   Fun With Presidents Places George Washington Slept Here starring Jack Benny and Ann Sheridan, DVD, 1942 movie directed by William Keighley, based on a play by Moss Hart and George S. KaufmanLEGO Architecture Series: The White House

International Relations Essay Example | Topics and Well Written Essays - 750 words - 5

International Relations - Essay Example Similarly IGOs strive to enhance international relations and cooperation while NGOs try to deliver developmental aids to their beneficiaries. The ultimate goal of an NGO is to enhance sustainable development whereas an IGO’s mission is to promote human rights and to support socio-economic development. The fundamental point of distinction is that IGOs may include governments when NGOs may not2. 2. ‘The Tragedy of the Commons’ is an economic theory developed by Garrett Hardin. The theory states that individuals who act independently according to their self interests normally behave contrary to the long term interests of the whole group by depleting common resources whose demand is overwhelming the supply3. More simply, ‘The Tragedy of the Commons’ can be simply referred to an economic problem where every individual tries to best exploit a given resource. When the demand for this particular resource overwhelms the supply, individuals who consume an extra unit directly act against the interests of other people who have no longer access to the benefits. This economic problem occurs when individuals ignore the wellbeing of the whole society in an attempt to entertain their personal interests. This economic theory is often linked to sustainable development and global warming as they are related to the exploitation of resources by humans in pursuit of th eir personal gains. Oceans, atmosphere, national parks, and fish stocks are some of the examples of ‘commons’. 3. According to some experts, human rights represent moral principles that define specific standards of human behavior despite cultural or national differences4. Human rights are considered as legal rights across the globe and particularly protected under national and international law. These rights belong to all people simply because they are humans. It is possible to

Individual Human Beings, Organisations, Groups and Artefacts Essay

Individual Human Beings, Organisations, Groups and Artefacts - Essay Example When companies’ performance in terms of product production is studied, then we say that the companies make the unit of analysis for that case. On the other hand, Artefacts comprises of books, poems, paintings, and evensongs, they also make up a unit of analysis. When one studies or learns about a certain book, then the book becomes a unit of analysis, since one’s aim will entail analyzing different aspects in the book (Downing & Clark, 2010). The ecological fallacy, emphases about clarity on the units of analysis, and how ambiguities lead to an error, the conclusions made from an analysis conducted at a group level may not relate at the individual level.   Equally, analyses at the individual level may not pertain to the group level analysis. Most important, the analysis should take place at the level where generalizations should be implied. For example, if a city as a unit of analysis, with most researchers, has the highest crime rates it does not mean that the resear chers commit the crimes, but they get drawn there for study purposes (Downing & Clark, 2010). Question two. The two models of explanation include the deductive explanation and the probabilistic explanation. The deductive explanation amounts to a deductive assumption of explanation under the principles with general laws and particular facts. It seeks to answer why things happen the way they happen or occur, by presenting that the episode resulted from a particular situation specified. An example of an inductive explanation could be the explanation why the handle of a spoon appears bent at a point where it emerges from a glass of water. Therefore, in this case the explanation would be deductively based under the laws of reflection and refraction to account for the appearance of the spoon. Hence, the deductive explanation involved forms universal theoretical principles (Downing, & Clark, 2010). The probabilistic explanation forms assertions to account that if certain specified circumst ances or situations occur, then the occurrence of such events must follow from the statistical probabilistic laws. Their occurrence does not invoke a universal law but rather generalization about its effect. It thus presupposes general laws of statistical nature, as opposed to universal held theories and principles. An example of the probabilistic explanation could be to infer why a patient heals after taking a given drug, say penicillin. This can be explained by presupposing a general link between the illness and the drug, and conclude that it is the drug that can heal the illness in a high percentage of situations (Downing & Clark, 2010). Question three Levels of measurement implies to the process or properties that define the measurement process itself. Therefore, most of the social phenomenon can be measured in any of the following levels of measurement: ratio, ordinal, nominal and interval. Using the ordinal and interval levels one can measure age, since age as a variable has a ttributes of exclusive and mutually inclusive categories. With ordinal, age can be ranked from the highest to the lowest. In addition, using the interval level, age can be grouped or classified into different age groups. Therefore, using the ordinal scale one can express income in monetary terms and that a single value can take different numbers. One could also use the interval scale, since income as a variable can be expressed as quantities, thus categorising and classifying it. Family size can

1950s Movie Essay: Rebel Without A Cause -- Movies Film

1950s Movie Essay: Rebel Without A Cause Introduction Rebel Without A Cause is a very popular film from 1955. It depicts life in the 1950's from the viewpoint of three teenagers who live in Los Angeles, California. They live in a comfortable environment in middle-class America. However, they must deal with their own inabilities to "fit" into society. The teens try to fit in with their peers and find the love they so desperately need from their families and others like their peers. The biases presented in the film's are based on cultural values form the 1950s. Rebel Without A Cause also compares to some of the data presented in the text Nation of Nations. The film also compares to the general view America has of the period of the 1950s. For these reasons, Rebel Without A Cause is an essential film in understanding the 1950s. Film's Cultural Values or Biases of the 1950's The film tells a tale of the restless and somewhat misunderstood rebellious and defiant American youth. The film highlights the conformance of 1950s America, through the eyes of the main character, who faces a new school environment and unsporting or ‘loving' parents. Though the film could be seen as bias, by portraying all 1950s youths as rebellious and engaging in "chickie runs" and knife fights, who would rather go against the grain of society, the film instead uses this bias to portray more of the internal seeking of youthful acceptance and love that all teens of this period were seeking, through rebelliousness and acts of promiscuity. This film has achieved cult status through the years as was the springboard for other 1950s movies trying to portray the same exploitation of teenage rebellion and delinquency. Perhaps what makes this film of ... ...tion of the teens who were fighting so hard to buck the system and break into their own independence. By the mid-50's, teens were becoming more rebellious, listening to Elvis Presley's music, and wearing clothing that had not been previously acceptable fashion. Prior to the 1950's, children were to be seen and not heard. This movie epitomized the struggle of the younger crowd in the 1950's -- they fought to break free, stand tall, and make an impact on the world around them, regardless of how tough that would be for them. It is important for us to remember that the 1950's were above all, a time of change. Everyone adjusted to those changes differently, but the younger population faced an evolving world that was at times scary and intimidating, as well as exciting and captivating. Learning to balance the changes with the things that stayed the same was the true battle.